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These Differentiators are unique aspects of a Perkins+Will, as a brand, that set it apart from coompeting Architecture Firms. The four highlighted were Innovation, Social Purpose, Sustainability and Client Service.

I designed a set of Illustrations with a consistant visual language, communicating the message that Perkins+Will is economically sustainable and socially impactful. With whimscal line-work and softened edges, It is able to lure the viewer to educate themselves on a personal level. This is why you'll find an expression of a heart within almost every Differentiator, further pushing the idea of social responsibility.