Four Rio, a clothing line for women, needed a feminine logo for their brand. For this concept, voluptuous lines were thoughtfully constructed in order to fulfill the feminine aspect of the clients expectations, empowering them as a brand.
In addition, ligatures were set in place to compact Four Rio into a stronger visual equivalent. The number 4 and the letter R produce a harmonious chemistry between each composite.
50 Milk Street is a 21-story office building located in Boston’s Central Business District. The owner approached Perkins+Will to create an Identity for the building.
After researching the historical background, I uncovered that the name Milk Street was given to the street in 1708 due to the milk market at the location. Another discovery was the well seen steaming Giant Tea Pot in Boston originally cast in 1873.
As for the color, I felt that preserving the whiteness of the milk would spill a soft light to the harshly shaded building. Taking all these elements into consideration, I conceptualized multiple alternative illustrations and my ideation process resulted in this dripping milk carton.
Venture Capitalist Firm Vitton Advisors was in search of a modern take on their existing logo. The geometric concept references the initials of the firm and is used as a pattern on the reverse side. The typeface follows through with the geometric stylization by omission of the crossbar from the letter ‘A’.
These Differentiators are unique aspects of Perkins+Will as a brand that sets them apart from competing architecture firms. The four highlighted elements were: Innovation, Social Purpose, Sustainability and Client Service.
I purposefully set out to illustrate a family of whimsical and softened line-work with one consistent visual language. Similarly, the heart, suggesting caring, is used homogeneously to maintain the idea of social responsibility.
Russian River Vineyards in collaboration with Thread for the Cure offered to assist families affected by Cancer by holding a competition among ten design firms in the Chicago area, as well as Boston and California. The winning label would be produced by the Vineyard for the entire year and a percentage of the proceeds donated to support the cause.
As for the concept, I felt that it should be typographically driven. With this in mind, I thoughtfully shaped the ribbon so that it read “Pinot Noir”, the letter 'P' having a direct reference to the Thread for the Cures' own logo. I then photographed the Typographic piece and brought it into Illustrator. The idea came to life once I used the pen tool to transfer the image. The label was submitted on behalf of Perkins+Will and awarded First Place.
Concept for the Film Vivre sa Vie directed by Jean-Luc Godard.
In this film, Godard borrows the aesthetics of the “cinéma vérité”, a style of documentary filmmaking invented by Jean Rouch. It combines improvisation with the use of the camera to unveil the truth or highlight subjects hidden behind a crude reality.
In light of this, I adopted the approach and transposed this idea into repeated imagery and stylized compositions selected from the film to demand the viewer’s attention. Therefore, drawing attention away from the audience and simultaneously interfering with reality creating a paradox.
The concept of my booklet is strongly inspired by Architecture. This multifunctional map is intended to guide you with image and text through Chicago’s rich architectural history. Inside is an illustrated system of the linear skyline which associates each building to its name.
A barrel fold design focusing on the sound system within Millenium Park
Time Warner Annual Report concept
In this film, Godard borrows the aesthetics of the “cinéma vérité”, a style of documentary filmmaking invented by Jean Rouch. It combines improvisation with the use of the camera to unveil the truth or highlight subjects hidden behind a crude reality.
In light of this, I adopted the approach and transposed this idea into repeated imagery and stylized compositions selected from the film to demand the viewer’s attention. Therefore, drawing attention away from the audience and simultaneously interfering with reality creating a paradox.
Non for profit organization coffee table book
